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Web Placements Can Help Your Business

John Marsh (2021-05-23)

En respuesta a Gostei!
  

How Good Web Placements Can Help Your Business Web Placements works towards improving the page ranking and search engine result rankings of websites in organic searches conducted via major search engines such as Google and Yahoo. They use both on-page and off-page factors for determining the ranking of a website. On-page factors include the session duration, content keywords, ad text, placement of logo, tracking code, and tracking mechanism amongst others. One of the key metrics that Web Placements uses for assessing the website's performance is the click-through rate (CTR). This ratio evaluates how many times users click on the advertisements displayed on the site; Web Placements also looks at the number of times users navigate away from the site after clicking on an advertisement. The objective of increasing the CTR is to ensure that more users are encouraged to click on the ads, ultimately increasing conversions and hence sales. To evaluate Web Placements and their success, it is important to understand why a CTR is important. Essentially, the CTR measures the time users spend viewing the site. It is useful for evaluating two different factors which are important in assessing the success of Web Placements - the bounce rate and the click-through rate. Bounce rates measure the visitors who abandon a site within a short space of time - usually less than a minute. Click-through rates assess how often users click on an advertisement, hence determine whether or not the user will purchase a product or service offered on the site. To conclude, Web Placements is a valuable part of a successful online marketing campaign, but only as long as the campaign is well targeted and relevant to the visitor's needs. Advertisers must choose the right placements based on their audience and target demographic. A great deal of research must go into selecting the most appropriate placements and the best way to target visitors in a mobile context. To this end, mobile Web page developers are turning to Google Analytics to help them build a custom profile that identifies the audiences of each Web Placement aidentifiesify the key metrics that are important to target visitors. By closely monitoring bounce rates, click-through rates, and conversion ratios, advertisers can fine-tune the strategies being used to increase conversion rates and improve profitability.



Versión Informática de Investigación y Docencia - ISSN 1514-2469. Incluida en el Catálogo de Latindex. Licencia

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